February 2025
PSG
This project captures the spirit of Paris Saint-Germain through an elevated, cinematic lens blending sport, fashion, and attitude. We focused on the duality of intensity and elegance that defines both the club and the city it represents. Each frame reveals a balance between discipline and emotion, between performance and personality. The goal was to show PSG not just as a team, but as a cultural icon a lifestyle that transcends the pitch.
The players are portrayed as modern-day muses confident, human, and effortlessly stylish. The creative direction mixes raw energy with refined aesthetics, inspired by fashion photography and urban storytelling. Every shot feels intimate yet powerful, celebrating individuality and the shared passion that unites them. It’s not just about the game it’s about presence, emotion, and the art of living the sport.
