Serena Williams

We shaped a refined yet soulful visual identity around Serena Williams capturing the balance between grace, power, and authenticity. The creative direction reflects her elegance and strength, built on a foundation of movement and emotion. Every visual element from framing to light was designed to feel effortless yet intentional, echoing the timeless sophistication of both Serena and Airbnb.

For the digital rollout, we focused on storytelling that celebrates Serena not only as an athlete, but as a woman, an icon, and a source of inspiration. The film flows like a visual poem merging cinematic composition, warm tones, and intimate moments that highlight her humanity. Subtle motion and rhythmic pacing convey a sense of calm energy, giving the project a distinctive tone of quiet confidence and modern luxury.

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J Balvin

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J Balvin

This project followed J Balvin during Paris Fashion Week, capturing his unique energy and bold sense of style. The film highlights the fusion of fashion, music, and attitude showcasing J Balvin’s presence at the heart of the world’s fashion capital with a dynamic and cinematic touch.

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